To reach the requirements of the module I had to find a collaborator. As my main task within this module was brand development I worked with a graphic designer to build the visuals. We were able to communicate well through email and over the phone to achieve the look I had envisioned.

This was for the Logo and Packaging design.

Conducting Primary and Secondary market research to build a compelling brand pitch. I sent a questionnaire to gain some insight in to my customer base and to see what they want/ need for the brand. I looked at competitors to build market research and to find Asteria’s USP.

Deciding on a marketing strategy. Looking at paid and organic social media methods of building a consumer base. I created mock examples of a variety of posts such as Tiktok, Instagram posts and Snapchat advertisements.