JFH Horticultural Supplies Ltd

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JFH Horticultural Supplies Ltd -

Soil tipping out of pot drawing

This page is a rundown of my work as a Marketing Assistant, Coordinator and Executive at JFH Horticultural Supplies Ltd.

 What did working here.

    • Managing all JFH social media channels, including LinkedIn, Instagram and Facebook (starting from the 26th February 2024)

    • I produce and post regular, high-quality content across various channels, including LinkedIn. I also actively engage in and share industry-related content.

    • Paid Advertising: Manage LinkedIn, Meta, and Google paid ad campaigns & complete training as necessary.

  • Cleansing customer data by: Merging/ deleting duplicate contacts. Verifying customer emails and addresses. Completing all incomplete fields so we have a comprehensive database.

    Updating the product library: Replacing all incorrect images. Uploading images to all products without an image to help new and existing staff navigate our products more easily.

  • Researching, designing and writing the new JFH bi-monthly newsletter.

    Distributing a questionnaire to all newsletter sign-ups to see what customers wanted from the newsletter and using this to inform the content.

    The newsletters are sent to approx 1800 recipients and have an average of 43.7% open rate and an average click through rate of 12.16%

  • Coir Potting Mix Label designed for the new Moorgreen product JFH is introducing to their collection. Front and back labels for 10L & 60L coir blocks using Illustrator to layout and create illustrations and graphics for use on the packaging.

    Spring 2023 Brochure designed using InDesign. Working with the team to ensure all product images, pricing and copy is accurate. Updating the layout from the previous brochure, to improve the structure, reducing pages to cut costs and working with a printer to print and bind all brochures.

    Branded stickers design. To be used for promotional gifts, events etc.

  • Organizing and carrying out the re-take of old product images to improve the appearance of the website, brochures and catalogues.

    Taking pictures of new products to be added to the website, Intact IQ and new catalogues.

  • Planning, filming and editing product videos to be used on the website. Using Premier Pro and uploading to Youtube.

  • Sourcing branded merchandise to give out at events to possible new customers and for sales to hand out to customers on sales visits.

    Looking for quality products within the marketing budget. Getting quotes and comparing cost etc.

    • Update products, pages and content on our Magento website.

    • Create and publish compelling written content for various platforms, including blogs, case studies, social media channels and email marketing.

    • Research and optimise content for search engines to enhance organic visibility and up website traffic.