Grace Beverley’s mini-series and what marketers can learn.

My top takeaway from Grace Beverley’s first mini-series episode as a marketer 👩‍💻 ✍

Starting with the problem-first approach will make your marketing easier. It weaves your marketing strategy right into the ideation and research stages.

You’re basically setting yourself up for success when it comes to creating content, building campaigns, and telling your brand story because your key messages are already baked into the product! (a marketer's dream) 🙌

Grace talks about diving into in-depth analysis when starting new businesses, and from a marketer’s perspective…

Focusing on research and analysis should be a priority, especially if you are working on a variety of brands or even moving to a new brand.

It's going to...

😌 Simplify the content creation process.
🧐 Help you understand the Industry and audience.
😎 And, help you quickly adapt to the brand’s tone of voice.

Because, how can you market a brand you don't understand?

Doing your own research (beyond info provided by the company) can really help you get to know the brand. You'll feel so much more prepared and qualified to speak on relevant topics, especially if it's not in your area of expertise.

In my first few weeks at Fearless Adventures, I researched the venture capital space, learning how it works. I asked around for the best sources of industry news and started following more thought leaders.

I even found I already followed some exciting entrepreneurs in my areas of interest, which was so helpful and really boosted my confidence creating content! ☺️

After watching the first episode of her new mini-series, I can't wait to watch the rest soon! (and bingeing more of her older videos)

Watch her video here