Vinted x British Vogue
This Friday, I got an exciting notification from Vinted, announcing that British Vogue now has its own Vinted shop!
As a thought leader in fashion, Vogue is known for shaping trends and guiding the industry, so this collaboration with Vinted to promote pre-loved, sustainable fashion is really exciting.
Here’s what the collaboration includes:
🛍️ 𝗔 𝗩𝗶𝗻𝘁𝗲𝗱 𝗦𝗵𝗼𝗽
Fashion lovers can now buy pre-loved designer pieces straight from Vogue photoshoots and the personal collections of Vogue editors.
🎙️ 𝗔 𝗡𝗲𝘄 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 - 𝗧𝗵𝗲 𝗖𝗹𝗼𝘀𝗲𝘁 𝗗𝗶𝗴𝗲𝘀𝘁.
Sponsored by Vinted, the podcast goes beyond fashion trends, exploring how style holds personal meaning. With celebrities talking about the stories behind their wardrobes, from cherished hand-me-downs to investment pieces that have stood the test of time.
What makes this collaboration even more impactful is that all proceeds will support Oxfam! 💚
Beyond their efforts to raise money to combat poverty, Oxfam has long championed pre-loved fashion. Their approach to second-hand shopping is innovative, with many stores designed to feel like vintage boutiques, encouraging more people to shop and donate to the charity.
They’ve previously partnered with Vinted, Barbour, and eBay to promote sustainability. They also launched the Second Hand September campaign in 2019 (still running every September 🍁 ), encouraging people to shop second-hand for an entire month.
By curating their charity shops with more thought, Oxfam is helping to reduce the stigma around buying second-hand and raise money. 🙌
*𝘵𝘩𝘦𝘺 𝘢𝘭𝘴𝘰 𝘩𝘢𝘷𝘦 𝘢 𝘷𝘪𝘯𝘵𝘦𝘥 𝘴𝘩𝘰𝘱 𝘢𝘯𝘥 𝘢𝘯 𝘰𝘯𝘭𝘪𝘯𝘦 𝘴𝘩𝘰𝘱.
Of course, it’s important to acknowledge that while it’s exciting to see Vogue and celebrities embracing sustainable fashion, not everyone has the financial freedom to choose where they buy their clothes. For some, hand-me-downs, making clothes last, and pre-loved items are necessities rather than choices.
Personally, most of my wardrobe is made up of older “hard-working” items or pre-loved fashion, whether from Vinted, charity shops, family members, or the occasional find on Vestiaire Collective. Reducing my environmental impact but also making my wardrobe more unique and meaningful.
For me, this collaboration is the perfect example of how fashion can be personal and sustainable. When we buy thoughtfully, choosing pieces that reflect our personalities and stories, we naturally move away from fast fashion and towards more lasting, meaningful choices. 🫶
Some of my sentimental clothing tags 👇
𝘋𝘦𝘯𝘪𝘮 𝘫𝘢𝘤𝘬𝘦𝘵 → 𝘔𝘺 𝘔𝘶𝘮'𝘴 𝘣𝘢𝘤𝘬 𝘪𝘯 𝘵𝘩𝘦 𝘥𝘢𝘺
𝘓𝘦𝘢𝘵𝘩𝘦𝘳 𝘫𝘢𝘤𝘬𝘦𝘵 → 𝘏𝘢𝘯𝘥𝘦𝘥 𝘥𝘰𝘸𝘯 𝘵𝘰 𝘮𝘦 𝘧𝘳𝘰𝘮 𝘮𝘺 𝘕𝘢𝘯
𝘙𝘦𝘥 𝘑𝘦𝘢𝘯𝘴 → 𝘖𝘯𝘦 𝘰𝘧 𝘮𝘺 𝘧𝘢𝘷𝘰𝘶𝘳𝘪𝘵𝘦 𝘝𝘪𝘯𝘵𝘦𝘥 𝘧𝘪𝘯𝘥𝘴
𝘙𝘦𝘥 𝘚𝘤𝘢𝘳𝘧 → 𝘍𝘳𝘰𝘮 𝘢 𝘴𝘮𝘢𝘭𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘰𝘯 𝘩𝘰𝘭𝘪𝘥𝘢𝘺
𝘊𝘳𝘰𝘤𝘩𝘦𝘵 𝘵𝘰𝘱 → 𝘍𝘳𝘰𝘮 𝘢 𝘣𝘰𝘶𝘵𝘪𝘲𝘶𝘦 𝘰𝘯 𝘮𝘺 𝘊𝘰𝘱𝘦𝘯𝘩𝘢𝘨𝘦𝘯 𝘵𝘳𝘪𝘱
